EBook branding is not much different than other types of branding. All branding really can be defined as is the art of making all of your products look the same. This could mean adding a logo, adding certain content components to every page that is similar to create a uniformity and identity and never ever straying from using that one logo to build faith and credibility. In fact you really do need to have your logo, name and any other information about you on every single page. Your reader needs to be contently reminded of who you are and of the fact they want to buy from you.
The idea is that all of the branding is consistent throughout everything to do with the eBook including the eBook itself, the promotional tools that are used to identify the book and in all of the emails, direct sales letter and anything else that might have to do with the marketing of the informational product.
One of the simplest ways to brand an ebook is to do it through the use of graphics, images and fonts. You can even buy software that can help you accomplish.
Another form of branding a book is to protect it from being plagiarized. Some eBook publishers create specialized pages that have a logo or a special watermark on it that cannot be removed if someone attempts to plagiarize it.
Some eBook publishers use a fake personality or persona of some kind to promote a book. This persona may appear on pages in the form of an avatar or may simply be a guru or expert of some kind that speaks to you via audio mp3 when you are in the eBook seller’s site. The trend lately is to use ghostwriters for eBooks and then create personas to sell them.
People who are quite well known in the first place do not need a lot of branding. For instance when Martha Stewart puts out a book or a new recipe it is immediately identified as a Martha Stewart book. One sophisticated technique is to ask an expert or celebrity to brand your book for you. So instead of just putting a book out called “Make Up Tips” you would pay a fee to Paris Hilton to put out a book called “Make Up Tips by Paris Hilton.” Sometimes this type of co-branding deal is possible even for an eBook publisher who is small potatoes if you can convince the celebrity to like the product.
