When it comes to business you probably want to avoid following the crowd. The lemming mentality, which basically means doing what everybody else is doing can lead to a lack of profits. That is because being different than the competition can make a huge difference to how successful your business is.
Whether you are working offline or virtually it is absolutely crucial to think “outside the box” and be as creative as you can. Even though there are certain business rules that make sense to follow many of them are more like general guidelines than absolute “laws” for success.
Here is a way you can be innovative, yet still be innovative when you are following some of the rules of basic business. The very basics of good business behavior are the same but there are a couple of twists.
Both online and offline you should make sure the customer is satisfied but also make sure you make a profit! Be sure to ban those who would take advantage of you or make it clear that they want to harm your reputation. There are a lot of weirdos on the Internet that could leave you bad feedback. Simply block them. Do not let them into your virtual site.
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Make sure you have a paid domain with a corresponding e-mail address. Otherwise you will look very unprofessional. Don’t slouch when it comes to spending a bit of money with regards to this as it is not a creative way to y to think.
Be sure you know everything about your own products so you do not look amateurish about what you are selling. Yet at the same time it is a fool who pretends to be an expert in selling something so make sure you do not put articles on your site that read like an ignorant entrepreneur wrote them.
Stick to selling one thing on one website. Mixing niches seems creative but it actually confuses visitors to your site.
Don’t overdecorate your website with gadgets, bells and whistles. It is more important to focus on what is important, which is the product. In this business it is functionality that is most appreciated so make sure your innovative methods serve to enhance rather than detract from the main purpose of your site which is to sell those products! It is so much better to be clear, concise and have a website that expresses intentional aims.
